Amazon Acquires Streaming Rights to NFL’s Thursday Night Football

Following last year’s Twitter streaming deal, the NFL recently closed a new deal with Amazon for the streaming rights to its Thursday Night Football games. Beating out Facebook, Twitter and Google’s YouTube, Amazon will be streaming the games for free to its 66 million Amazon Prime subscribers. The $50 million USD deals gives Amazon streaming rights to the 10 games that will show next fall, although the rights are not exclusive as NBC, CBS and Verizon will also be streaming the games. The deal is the first major streaming move for sports and marks Amazon’s live sports push as noted by the company’s head of business development and entertainment, who said, “For us, this is about starting to bring live sports to our Prime members all around the world.”

Leave a Reply

Your email address will not be published. Required fields are marked *