Upcoming Events October 2017

HYbar Happy Hour

October 6 @ 5:00 pm – November 3 @ 8:00 pm
Hyatt Place St. Petersburg/Downtown, 25 2nd Street North
Saint Petersburg, FL 33701 United States 
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Celbrate your long week with a cold craft cocktail or local craft brew while listening to local live music! From 5pm – 8pm enjoy HALF OFF select CRAFT COCKTAILS, CRAFT BEER & APPETIZERS.

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Friday Night Rocket: Installation w/ Billy Mays III + Zach Mills

October 6 @ 5:30 pm – 7:00 pm
The Body Electric Yoga Company, 3015 7th St N
Saint Petersburg, FL 33704 United States 
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Date: Friday, October 6 Time: 5:30-7:00pm Cost: $5 Space is limited so please pre-register for Friday night’s special Rocket class, with musical guest Billy Mays III. The practice will remain in same structure while we explore the mood of live music and community energy. Zachary V Mills leads the practice. There will only be 35 spots for this Rocket+ so be sure to sign up in advance! <3

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Silent Auction Fundraiser for Relay For Life of Clearwater

October 7 @ 12:00 pm – 3:00 pm
Big Storm Brewing Co., 12707 49th Street N
Clearwater, FL 33762 United States 
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Big Storm Brewery, 12707 49th St N, Clearwater will be hosting a silent auction fundraiser to benefit Relay for Life Clearwater, on October 7th from 12pm til 3pm. We need each team to collect donated items for the auction, and for each item donated by your team that sells, your team will receive the profits. This could be as simple as getting gift cards, event tickets or merchandise donated. We need your help to make this a successful venture. Please…

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Sunset Saturdays at HYdrate Rooftop Pool & Bar

October 7 @ 3:00 pm – October 28 @ 8:00 pm
Hyatt Place St. Petersburg/Downtown, 25 2nd Street North
Saint Petersburg, FL 33701 United States 
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Come up to the ROOFTOP of the new Hyatt Place DTSP and enjoy a dip in the pool and/or the sunset on #HYdrate, Downtown St. Pete’s ONLY ROOFTOP POOL & BAR. SIP on $5 select TIKI STYLE COCKTAILS or LOCAL CRAFT BREW while hanging in the HEATED POOL or in our lounge areas. Be our guest! See you at #HYdrate.

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Sunset Yoga

October 9 @ 6:30 pm – October 30 @ 7:30 pm
Kozuba & Sons Distillery, 1960 5th Ave S
Saint Petersburg, FL 33712 United States 
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Come join us for Sunset Yoga at Kozuba & Sons Distillery. Every Monday evening at 6:30 starting October 9th. Class will be held outside on our patio with the sunset as our backdrop. Tickets are $5 in advance or $10 at the door. BYO water and mat. A free tour of our distillery will be offered to all attendees after each class. Free tasting of our products is also available after each class to all attendees over 21 years of…

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Palooza party and October social

October 12 @ 6:00 pm – 8:00 pm
Kozuba & Sons Distillery, 1960 5th Ave S
Saint Petersburg, FL 33712 United States 
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Join us for our huge bash to kick off Shopapalooza Season!! Admission is free for Shopapalooza vendors and sponsors, plus members of LocalShops1; and $20 for non-members and guests. * Complimentary appetizers provided by Smokin’ J’s BBQ! * Complimentary tastings courtesy of Kozuba & Sons Distillery * Free tours of the distillery! * Prizes + Surprises! * Free Shopapalooza Posters! * Free Shopapalooza Postcards! The party is a kick off to Shopapalooza, which takes place Nov 18 + 25 at…

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Fall Freedom Bertoberfest

October 14 @ 11:00 am – October 15 @ 3:00 pm
Bert’s Barracuda Harley-Davidson, 2805 54th Ave N
Saint Petersburg, FL 33714 United States 
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Join Bert for Fall Freedom Bertoberfest. We will have everything from bikini bike wash, dunk tank, jousting and boxing competitions, FREE food, LIVE music, demo rides and vendors. Please click on the link belwo to join either the jousing, boxing or if you want to be a vendor. Spots are going fast so hurry up! Good luck to all contenders.

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Nightmare Before Christmas “Sunscreen Halloween” Outdoor Movie at WIPA DTSP

October 14 @ 6:00 pm

SUNSCREEN & CINEMA SQUATCH bring you HALLOWEEN OUTDOOR MOVIE SEASONS!! SCARY AWESOME MUSIC | SPOOKY FOOD TRUCKS | TRICKY TRIVIA & TREATS 6PM-DUSK Music, Trivia, Tricks & Treats DUSK – Local indie short (3-5 min) DARK – Feature movie LOCATION: Historic Williams Park (330 2nd Ave N, St Petersburg FL 33701 – across the street from United Methodist Church) MADE POSSIBLE by community sponsors!! Stay and Meet at HYATT PLACE DTSP Enjoy St Petersburg Distillery Follow St Pete Arts Alliance…

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33rd Annual Frenchy’s Stone Crab Weekend

October 20 @ 12:00 pm – October 21 @ 10:00 pm

The most anticipated block party on Clearwater Beach! Join us for Frenchy’s 33rd Annual Stone Crab Weekend featuring fresh-off-the-boat stone crab claws supplied by Frenchy’s Stone Crab Company at deeply discounted prices! (while supplies last!) FREE ADMISSION! WHERE: Frenchy’s Original Café 41 Baymont Street, Clearwater Beach, FL 12:00pm-10:00pm both days! In addition, enjoy live music on stage, food & drink specials and raffles. Visit http://www.stonecrabweekend.com for futher information!

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St. Pete Zombie Food Booze Crawl – Free Admission

October 20 @ 6:00 pm – 10:00 pm
Albert Whitted Park, Downtown St Petersburg, 480 Bayshore Dr. SE
Saint Petersburg, FL 33701 United States 
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☠️ST. PETE ZOMBIE FOOD-BOOZE☠️ 💀CRAWL💀 🎃🎃FREE ADMISSION🎃🎃EVENT DETAILS: https://www.facebook.com/events/389838461384373/?ti=icl Join Gulf to Bay for Food, Fun, Live Music & ZOMBIES as we host the 2017 ST PETE ZOMBIE FOOD BOOZE CRAWL 👻 👻$500 Costume Contest 👻👻 🚚Gourmet Food Trucks Attending: Anju Korean Gastro Truck Just Smokin BBQ Empamamas The Cheesesteak Truck Smokin Bowls Big D’s Grub Wagon St. Pete Pizza Food Truck The Boom Boom Box Casablanca Fusion Better than Eve’s BBQ Fiesta Bowls The Twisted Indian Stuffed Food…


October 20 @ 6:00 pm – October 21 @ 10:00 pm

Join us for Howl-O-Fest, a family-friendly Halloween experience, at the Boyd Hill Environmental Studies Area, 2900 31st Street S., on Friday, Oct. 20, and Saturday, Oct. 21, from 6 p.m. to 10 p.m. The event features inflatable games, tattoos, kids’ trail, carnival games, arts & crafts, trick or treat cabins (bags provided), free candy, and a character meet and greet. Fire shows at 7:30 p.m. and 8:30 p.m. $5 entry fee $1 hay ride $2 “No Way Out” maze $2…

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Brewfest ’17

October 20 @ 7:00 pm – 11:00 pm
Kozuba & Sons Distillery, 1960 5th Ave S
Saint Petersburg, FL 33712 United States 
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We’re delighted to announce Brewfest is back again! Join us for Brewfest ’17 benefiting Nourish to Flourish, feeding hungry kids throughout Pinellas County. Brewfest is brought to you by the Pelican Rugby Club

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Central Vision @ Big Storm Brewing Co.

October 21 @ 6:00 pm
Big Storm Brewing Co., 12707 49th Street N
Clearwater, FL 33762 United States 
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HOCUS POCUS “Sunscreen Halloween” Outdoor Movies at WIPA DTSP

October 21 @ 6:00 pm

SUNSCREEN & CINEMA SQUATCH bring you HALLOWEEN OUTDOOR MOVIE SEASONS!! SCARY AWESOME MUSIC | SPOOKY FOOD TRUCKS | TRICKY TRIVIA & TREATS 6PM-DUSK Music, Trivia, Tricks & Treats DUSK – Local indie short (3-5 min) DARK – Feature movie LOCATION: Historic Williams Park (330 2nd Ave N, St Petersburg FL 33701 – across the street from United Methodist Church) MADE POSSIBLE by community sponsors!! Stay and Meet at HYATT PLACE DTSP Enjoy St Petersburg Distillery Follow St Pete Arts Alliance…

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Bone Thugs-N-Harmony

October 28 @ 8:00 pm
Jannus Live, 200 1st Ave N
Saint Petersburg, FL 33701 United States 
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$ 25.00 – $28.00 / Age All Ages Tickets: http://www.ticketweb.com/fb/7736405/jannuslive

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How To Get A Free Slurpee At 7-Eleven Today

Did you forget? It’s July 11, or 7/11, which means today is the day you can get a free Slurpee at 7-Eleven.

7-Eleven stores around the country are offering up complimentary Slurpees from 11 a.m. – 7 p.m. (local time) today only. All you have to do is walk in and ask, nicely, “Hey, may I please have a Slurpee, kind 7-Eleven employee?”

It’s all part of a celebration in honor of 7-Eleven’s 90th birthday: This is the 16th straight year the chain has marked its birthday by handing out free frozen treats. There will be plenty of brain freeze to go around, as 7-Eleven says it expects to hand out nine million Slurpees.

The Slurpee itself celebrated its 50th birthday last October. It had its start as a semi-estranged child of the ICEE, which was invented in the late ’50s. 7-Eleven licensed the beverage-freezing technology behind the machine in 1965.

Amazon Prime Day Is July 11

For the third year in a row, Amazon Prime Day is back to bring you deals on everything from TVs and toys to headphones and Amazon devices. Amazon Prime Day is officially July 11, but this time around Amazon is kicking things off early and letting it run a little late with sales starting at 9 PM EST July 10, and ending at 3 AM EST July 12. In other words, thirty hours of deals on all the things you probably don’t need but are going to buy anyway. You need an Amazon Prime account, but if you don’t already have one you can sign up for a free 30-day trial here.

We’ll be back next week with an updating list of all the best steals we find once Prime Day goes live.

Here’s the 2017 Shark Week Schedule

It’s summer, and you know what that means: It’s Shark Week. Yep, time to sit in front of a couch and watch cool, vaguely exploitative (and sometimes fictionalized) content about sharks under the guise of education.

For 2017, which is astoundingly the 29th season of Shark Week, horror actor/director Eli Roth will host for the second year in a row. The Discovery Channel has unveiled the schedule for the upcoming event, which kicks off on July 23. Some of the highlights include a swimming race between 23-time Olympic gold medalist Michale Phelps and a great white shark, a visit to a peninsula in Australia where sharks fight crocodiles, and a look at the cosmopolitan sharks found in the waters off Los Angeles and New York City. There’s also a documentary about sharks who live near volcanos called Devil Sharks, ‘cause Shark Week is metal as hell.

Here, via the Discovery Channel, are episode descriptions and premiere dates for all of Shark Week’s new specials.

Great White Shark Serial Killer Lives – Airing Sunday, July 23 at 7 p.m. Eastern

Every two years in October – in 2008, 2010, 2012 and 2014 – a secluded beach on the central California coast has been the scene of great white shark attacks. Is it the same shark returning again and again? And will the attacks continue in October 2016? Dr. Michael Domeier believes the Surf Beach attacks may be more than a tragic coincidence. With the help of shark experts Ralph Collier and Cal Lutheran, and using satellite tags and DNA technology, he wants to out the killer once and for all. Produced by Shark Entertainment.

Phelps vs. Shark: Great Gold vs. Great White – Airing Sunday, July 23 at 8 p.m. Eastern

They are one of the fastest and most efficient predators on the planet: Sharks. He is our greatest champion to ever get in the water: Michael Phelps. 39 world records. 23 Olympic golds. But he has one competition left to win. An event so monumental no one has ever attempted it before. The world’s most decorated athlete takes on the ocean’s most efficient predator: Phelps V Shark – the race is on! Produced by Peacock Productions.

Shark-Croc Showdown – Airing Sunday, July 23 at 9:10 p.m. Eastern

Dr. Mark Meekan and conservationist Paul de Gelder go on an expedition to one the sharkiest places in the world – a remote wilderness called the Cobourg Peninsula in the Northern Territory of Australia. Meekan is there to count sharks and species as part of Vulcan’s Global FinPrint project – Paul de Gelder’s going because he heard that sharks and crocs fight over sea turtles out there. What happens when 14-foot crocodiles move into shark infested waters? That’s what they’re going to find out! Produced by Big Wave.

Devil Sharks – Airing Sunday, July 23 at 10:10 p.m. Eastern

From active to extinct, and at every stage in between, volcanoes hold a strong attraction for sharks of all kinds. Across the world, sharks congregate and concentrate around volcanoes and volcanic islands. What is it about volcanoes that make them shark hotspots? Dr. Mike Heithaus dives in several volcanoes to find out. Produced by Pangolin Pictures.

*Shark Vortex – Airing Monday, July 24 at 8 p.m. Eastern

Each summer the Gulf Stream pushes north into the waters of southern New England, bringing with it 30 species of shark. Greg Skomal and Joe Romeiro study the annual spectacle, focusing on three sharks – makos, great whites, and porbeagles – that can out-swim, out-think, and out-compete all the others. Produced by 333 Productions and Radley Studios.

Return to the Isle of Jaws – Airing Monday, July 24 at 9 p.m. Eastern

Divers and scientists Return to the Isle of Jaws to unlock the mysteries of this new great white hot spot, just south of Western Australia. They make a startling discovery that causes us to re-think of everything we thought we knew about great whites. Produced by Red Rock Films.

Alien Sharks: Stranger Things – Airing Monday, July 24 at 10 p.m. Eastern

Alien Sharks is back in search of some of the world’s strangest sharks. Dr. Craig O’Connell goes to the Bass Strait for sawsharks, while Victoria Elena Vasquez and Dr. David Ebert go into deep water in Tokyo Bay to find the star of the show, the goblin shark. They find both sawsharks and goblins – and many more, including ghost sharks, frilled sharks, and the amazing luminescent lantern shark. Produced by Discovery Studios.

Sharks and the City: LA – Airing Tuesday, July 25 at 9 p.m. Eastern

Along the coastline of LA, great white sharks are increasing and they seem to be hunting out of season. Dr. Chris Lowe, Director of the CSULB Shark Lab, wants to know why. His investigation takes him to Guadalupe Island, off Mexico, where he finds the answer. Produced by Arrow Media.

*Sharks and the City: New York – Airing Tuesday, July 25 at 10 p.m. Eastern

For decades, great white shark numbers were in decline in the waters around New York. But now, seals are back in New York Harbor – can the great whites be far behind? Marine biologist Craig O’Connell tries to find out how close they really are, and shows what a future with great whites in New York will look like. Produced by Pangolin Pictures.

The Lost Cage – Airing Wednesday, July 26 at 9 p.m. Eastern

A team of explorers float in a one-of-a-kind shark cage, 500 miles into the Gulf of Mexico. Acting as human lures in the open ocean will they encounter its deadliest shark? Produced by Gurney Entertainment.

Great Hammerhead Invasion – Airing Wednesday, July 26 at 10 p.m. Eastern

Early November, giant hammerheads arrive off Bimini, in the Bahamas. But why? Leading shark scientist Tristan Guttridge tags and follows these normally solitary sharks to find out. Many appear to be pregnant females, as an ultrasound of a female hammerhead shows. Guttridge believes they spend winter in Bimini to feed the growing young in their bellies – and then move on to the Florida coast to prey on migrating blacktips – and the evidence is unmistakable. Produced by Icon Films.

Shark Exile – Airing Thursday, July 27 at 9 p.m. Eastern

In Brazil, Dr. Hazin has successfully reduced the number of shark encounters by simply catching and moving sharks out to the open sea. What’s his secret? And can this solution work in Australia, where encounters are a problem? Produced by Sealight Pictures.

Shark Swarm – Airing Thursday, July 27 at 10 p.m. Eastern

At various times of the year and in different locations around the world, sharks of many kinds gather, swarm, and spiral. Dr. Tristan Guttridge conducts a study of just what brings them together, and what’s going on in these shark ‘societies’. Produced by Red Rock Films.

African Shark Safari* – Airing Friday, July 28 at 9 p.m. Eastern

Madagascar is NOT known as a location for great white sharks. According to the shark sanctuary here, both great whites and tigers are ‘extinct’ in Madagascan waters. So why has a great white shark, tagged in South Africa, traveled 1500 miles up the African coast to Madagascar? Craig O’Connell and the team make the long journey to the remote island nation to investigate and see if Madagascar is the next big great white shark hotspot. Produced by Arrow Media.

Lair of the Sawfish – Airing Friday, July 28 at 10 p.m. Eastern

Experts unravel the mystery behind one of the sea’s strangest creatures, the sawfish, from its evolutionary links to sharks and rays, to its key role in the marine ecosystem. Their goal is to bring the sawfish back from the brink of extinction. Produced by Radley Studios and Delve Creative.

Sharkmania – Airing Saturday, July 29 at 9 p.m. Eastern

A rundown of the greatest moments from SHARK WEEK 2017, featuring the closest calls, biggest bites, greatest gadgets, and viewers’ top picks for the best of SHARK WEEK history. Produced by Discovery Studios.

Shark School With Michael Phelps – Airing Sunday, July 30 at 8 p.m. Eastern

Michael Phelps joins Doc Gruber and Tristan Guttridge of the Bimini Shark Lab to get a crash course on everything ‘shark.’ They’ll dispel the myths and common misconceptions, teach him how to safely dive with sharks – including how to stay calm when a hammerhead swims two feet above his face – and will get Michael Phelps up close and personal with the incredible power of a great white. Produced by Peacock Productions.

Sharks are cool, you guys.

The Best Gins To Drink On World Gin Day

This week is Negroni week, a celebration of the iconic Italian cocktail. But, what’s a Negroni without gin? It’s just a strange concoction of vermouth and Campari, that’s what. I don’t know about you, but that really doesn’t sound as refreshing. Gin is where the magic is at!

If Negronis aren’t your thing, you can sip gin and tonics all summer long (or various other gin-based cocktails) without ever needing a change of pace. Or, if you’re really feeling frisky, enjoy some gin on its own. Since June 10th is World Gin Day, the time is right to stop by your local liquor store and buy a bottle of gin you might not have tried before. But, in a market full of various gins, how do you pick the brand that suits your tastes?

Scotland is more known for its whisky, but with products like Caorunn, that’s slowly changing. This unique, small-batch gin is infused with five botanicals foraged from the Speyside region of England’s neighbor to the north.

Victoria Pink Gin

This gin is given its color and flavor through a combination of bitters, but that doesn’t keep the juniper flavor from coming through. It adds a nice layer of complexity to mixer-neutral drinks like G & Ts and opens the door for a whole range of custom cocktails.

Spirit Works

This northern California distillery is cranking out some seriously great spirits. One of its best is its gin. It all starts with organic California Red Winter wheat that is milled, mashed, fermented and distilled into its gin base before adding juniper and myriad California botanicals.


Another Scottish gin, Hendrick’s has only been produced since 1999, but is already one of the most respected gins in the world. On top of the usual juniper and other botanicals, Hendrick’s also adds cucumber and Bulgarian rose to give it a unique taste, perfect for your favorite cocktails.


Since 1793, Plymouth has been making this London Dry Gin using the same seven botanicals (juniper, coriander, orange peel, lemon peel, cardamom, angelica, and orris). This smooth, herbal gin is just about as perfect as a gin gets.

Tanqueray No. 10

Tanqueray is one of the biggest names in the gin world. Its No. 10 was made for bartenders to mix with. Its name comes from the number ten still it’s produced in. This gin is different from regular Tanqueray because, on top of the usual botanicals, it has a distinct citrus presence that makes for exceptional gin and tonics.

The Botanist

Yet another Scottish gin, Botanist is a truly one-of-a-kind spirit. Made by famous peaty Scotch brand Bruichladdich, Botanist is made using traditional flavors like juniper as well as botanicals and herbs only found on Islay, the island the distillery calls home.

Monkey 47

If England is the country most known for gin and Scotland and the US are up-and-coming, it might surprise you that Monkey 47 comes from the Black Forest of Germany. The name comes from the 47 ingredients and the 47% percent alcohol. It might sound like a gimmick, but this gin won a gold medal at the 2011 International Wine and Spirits Competition in London.


If you buy a spirit from the 86 Co., you can be pretty much guaranteed it’ll be great. Fords Gin is a collaboration between Simon Ford and Master Distiller Charles Maxwell. It’s produced in London at Thames Distillers and is made up of 9 botanicals, including: juniper, coriander, bitter orange, and jasmine.


Opened in 2009, Sipsmith was the first copper-pot still distillery to begin production in London is almost two-hundred years. Its London Dry Gin is made to taste like a classic London Dry. The base is Macedonian juniper berries, but also has ground almond, cassia, orris, and coriander.

St. George Dry Rye

This 100% rye gin was designed to be enjoyed by whiskey fans and gin fans alike. It’s spicier than most gins because the base, instead of being a neutral grain spirit, is in-aged rye. The addition of six botanicals (including juniper) adds the flavor gin fans expect from this unique gin.

Here’s Where You Can Get Free Donuts Tomorrow

Guys, tomorrow, Friday, June 2, is National Donut Day. It’s your patriotic right, nay duty, to load up on some circular fried dough confectioneries before the clock strikes midnight—or whenever Dunkin’ Donuts closes—and all the donuts turn into pumpkins. Here’s a brief list of places (via Thrillist) where you can get donuts for free. A few places are requiring you to jump through some donut holes to get your treat, but it’s a small price to pay for multiple mouthfuls of sugary goodness. Each of these offers lasts the entire day.

Krispy Kreme
What you have to do: Nothing. Just walk in there, jostle other freeloaders out of the way and grab yourself one free donut. Any flavor.

Dunkin’ Donuts
What you have to do: Strut in there and grab one free classic donut of your choice after first purchasing a beverage. And saying please. This deal ends once they run out of donuts.

Tim Hortons
What you have to do: First, buy a hot or iced coffee. Second, make sure you remind them that it’s National Donut Day. Third, chow down on a free classic donut.

The Psychology of Why Companies Should Embrace More Three-Day Weekends

Most Americans with regular day jobs would probably say that they live for the weekend. And to those overworked and tired laborers and pencil pushers, a three-day weekend comes as a blessing from above.

But one extra day every now and then isn’t enough to revitalize people in any meaningful way. While people might get an extra hour or two of sleep and feel a little bit better, it’s likely that they’re just riding out the high of a placebo effect.

In order to really fight sleep deprivation and boost productivity, more companies may want to look into making three-day weekends a regular deal.

“I think the best way is to say we’re gonna work our butts off Monday through Thursday, but people want Friday off,” says Jarrod Spencer, a sports psychologist who started a company called Mind of the Athlete and wrote a book of the same name. In the summer, he wants his employees to spend more time at home. “After lunch on Friday, we’re done,” he says.

Spencer says that he sees a number of benefits to the “Summer Friday” model in which employers give people shortened work hours — flexible or enforced — on Fridays so they can get more rest and spend more time on self-care at home. Among other things, he says his employees are more willing to work from Monday to Thursday — during which they fall into a routine sleep schedule — than they are on Friday afternoons.

There’s no denying the psychological benefits to spending less time at work: Many advocates of long weekends argue that they should be year-round so people can enjoy more time away from work to sleep, relax, and clear their minds.

And research is on your side. One study suggests that the two-day weekend acts as more of a disruption to the circadian rhythm (the body’s internal clock that directs sleep cycles) and can impair people’s moods and mental capacities upon returning to work or school. While people can make up for some of the sleep they missed during the week — whether it be by sleeping in or afternoon naps — two days of sleeping in is enough to adjust the circadian rhythm such that they have to jolt back into their regular rhythm when they wake up early on Monday morning. When people can take Friday off to relax, they have more time to sleep, exercise, or work on their relationships. The result is a clearer mind and more productive work during the week.

“I think it increases focus,” says Spencer. “When we have more time, we spend it on ourselves and our health, or our relationships. We’re able to focus more on the task at hand at work with fewer outside mental distractions, so I think it translates to work efficiency.”

You may feel some of these benefits this Memorial Day, but it won’t be enough to pay off your sleep debt. Spencer compares the holiday to taking a sip of water while trapped in the desert: it feels great but doesn’t actually do anything for you. Rather, sleep studies suggest that it will take a long-term approach to really make up for lost sleep and improve your circadian rhythm in a less disruptive manner. Hence the three-day weekend.

But the distinction between Summer Fridays and a universal three-day weekend is deliberate. Spencer argues that if people always had a three-day weekend, their bodies and minds would just shift to the new routine and the same complaints that that they have about having to work on Friday would re-emerge on Thursday. So it’s less about getting a specific amount of time than it is about getting extra time off beyond the norm, though getting three rather than two days off on a regular basis does help smooth the transitions from weekend to weekday sleep cycle.

“There’s not a person in America who’s working efficiently and productively between one and five on Friday,” says Spencer. “We’re already checked out mentally, so we might as well check out physically as well.”

Here’s Why April 26 Is “Alien Day”

Today is “Alien Day,” an unofficial holiday for fans of the iconic space-horror franchise and a big promotional event for the studio behind the upcoming Alien: Covenant. This year will see the release of a new Alien VR experience, a Q&A session about Covenant, and the return of the original 1979 classic to select theaters. But why April 26 of all days? The answer is a fun little Easter egg — one that hopefully won’t hatch into a Facehugger.

Aliens, the 1986 action sequel to Ridley Scott’s original, takes place on a colonial moon known as Acheron. However, before it was given a proper name the moon was known as LV-426. Hence, Alien Day is on 4/26. The first official Alien Day was only last year to celebrate Aliens’s 30th anniversary, so it made sense.

For 2017’s Alien Day, though, the big event is probably the livestream, which you can catch over at Alien Universe starting at 1 p.m. Eastern. There will be a Q&A with the cast of Covenant along with exclusive footage from the upcoming movie. For more information about some of the minor Alien Day events, including merch revivals and details about Alien screenings, go to the website.

How 4/20 Became National Weed Day

It is 4/20, the day tens of thousands of Americans gather around the country to celebrate a drug that remains illegal in most of the country: marijuana.

April 20 (or 4/20) is cherished by pot smokers around the world as a reason to toke up with friends and massive crowds each year and celebrate their favorite drug. Major rallies occur across the country, particularly in places like Colorado, Washington state, and Washington, DC, where marijuana possession is legal.

But as support for marijuana legalization grows — with several states considering it in 2016 — the festivities are becoming more mainstream. As a result, marijuana businesses are looking to leverage the holiday to find more ways to sell and market their products. This puts 4/20’s current iteration in sharp contrast with the holiday once embraced by a counterculture movement that was largely made up of hippies and others who decried greed, corporate influences, and all things mainstream.

Why is 4/20 National Weed Day? There are a few theories.

There are a few possible explanations for why marijuana enthusiasts’ day of celebration landed on April 20, but the real origin remains a bit of a mystery.

Steven Hager, a former editor of the marijuana-focused news outlet High Times, told the New York Times that the holiday came out of a ritual started by a group of high school students in the 1970s. As Hager explained, a group of Californian teenagers ritualistically smoked marijuana every day at 4:20 pm. The ritual spread, and soon 420 became code for smoking marijuana. Eventually 420 was converted into 4/20 for calendar purposes, and the day of celebration was born. (A group of Californians published documents giving this theory legitimacy, but it’s unclear if their claims are valid.)

One common belief is that 420 was the California police or penal code for marijuana, but there’s no evidence to support those claims.

Another theory is that there are 420 active chemicals in marijuana, hence an obvious connection between the drug and the number. But there are more than 500 active ingredients in marijuana, and only about 70 or so are cannabinoids unique to the plant, according to the Dutch Association for Legal Cannabis and Its Constituents as Medicine.

A lesser-known possibility comes from the 1939 short story “In the Walls of Eryx” by H.P. Lovecraft and Kenneth Sterling. The story describes “curious mirage-plants” that seemed fairly similar to marijuana and appeared to get the narrator high at, according to his watch, around 4:20. Since the story is from 1939, it’s perhaps the earliest written link between marijuana and 420.

Whatever its origins, 4/20 has become a massive holiday for cannabis aficionados.

4/20 is the biggest single-day celebration of marijuana

Today, 4/20 is partly about supporting people’s legal rights to use marijuana. But just like St. Patrick’s Day is known as a holiday for America’s booze lovers despite its religious origins, 4/20 is turning into a major holiday for the country’s pot enthusiasts.

What the holiday stands for varies from person to person. Some people just want to get high and have fun. Others see the day as a moment to push for legalization, or celebrate legalization now that more states are adopting it and it has popular opinion behind it.

Back in the 1970s, 4/20 was part of a smaller counterculture movement that embraced marijuana as a symbol to protest against broader systemic problems in the US, like overseas wars and the power of corporations in America. “Marijuana was the way you said you weren’t a suit,” Keith Humphreys, a drug policy expert at Stanford University, previously told me.

In recent years, marijuana legalization activists have tried to bring a more formal aspect to the celebration, framing it as a moment to push their political agenda. Organizers for the 2014 Denver rally — during the first year marijuana sales were legal in the state — put out a statement comparing the battle for legal marijuana to “the time when Jews fled from slavery in Egypt,” a moment commemorated in Passover celebrations. “This year’s rally represents the continuing fight for freedom from economic slavery for marginalized members of our community and a rebirth of creative genius that will get us there,” they wrote.

Businesses are also trying to take advantage of the holiday. Eddie Miller, CEO of Invest in Cannabis, which seeks to bring investment into the marijuana industry, previously told me that his company was trying to build and sponsor major 4/20 gatherings around the country — similar to what other companies, some of which Miller has been involved with, have done with holidays like St. Patrick’s Day.

“Our perspective is 4/20 is a real holiday — no smaller than St. Patrick’s Day or Halloween,” Miller said. “It’s just nobody knows about it yet. And our company is going to let everyone know about it.”

Legalization is turning 4/20 into a commercial holiday

Originally 4/20 was a counterculture holiday to protest, at least in part, the social and legal stigmas against marijuana. Marijuana legalization undercuts that purpose: As big businesses and corporations begin growing and selling pot, marijuana will slowly lose its status as a counterculture symbol — and that, Humphreys of Stanford University speculated, could bring the end of the traditional, countercultural 4/20.

“If a corporate marijuana industry adopts 4/20, it would still be a celebrated event, but not with the same countercultural meaning,” Humphreys said in an email. “People celebrated Christmas long before it became an occasion for an orgy of gift-buying and materialist consumption, but the meaning of the holiday for most people was different then than it is now.”

Companies such as Invest in Cannabis admit they’re already leveraging the holiday as another opportunity to promote the industry and its products — much like beer and other alcohol companies now do with St. Patrick’s Day.

“The media is covering 4/20 as a consumer interest story,” Miller of Invest in Cannabis said “But some portion of the media is covering 4/20 as a call to arms for the industry — so [in 2015] there are multiple competitive business conferences that are happening in Denver, the [San Francisco] Bay Area, and Las Vegas.”

The pot industry has also gotten directly involved in 4/20 events. The Cannabis Cup, for example, has become a major event at Denver’s 4/20 rallies, where hundreds of vendors show off their finest marijuana products to more than 40,000 attendees. The event has steadily grown over the years, featuring big concerts from notable musicians like Snoop Dogg, Soja, and 2 Chainz, as well as a wide collection of marijuana businesses as sponsors.

The Cannabis Cup is only one of many events, which also include comedy shows (like Cheech and Chong), marijuana-friendly speed dating, and trade shows for glass pipes and bongs, offering businesses and celebrities various opportunities to push their products and brands.

Still, some people don’t attend the public festivities at all, choosing instead to stay home and enjoy a joint (or more) with their friends. For these people, 4/20 likely remains a more casual affair void of big sponsorships and marketing.

But in public, 4/20 is increasingly becoming a commercial holiday.

4/20 started big in Western states, but it’s expanded

Since 4/20 supposedly originated in California, according to Hager at the High Times, it’s unsurprising that 4/20 is a big deal there. But the celebration has already spread — particularly to other Western states.

The most well-known 4/20 rally tends to be in Denver. Following Colorado’s decision to legalize marijuana in 2012, Denver became the first big city to allow recreational marijuana shops. That made Denver the center of the legalization movement and, as a result, the capital of 4/20 celebrations in the US. (In particular, the 4:20 pm smoke-out — in which tens of thousands gather in front of the state capitol to smoke pot at 4:20 pm on 4/20 — is heralded as one of the largest pot rallies in the world.)

But celebrations are also taking place in Seattle, Las Vegas, and Washington, DC. And Miller of Invest in Cannabis expects the list of cities hosting major 4/20 celebrations to expand over the years, with some focusing less on tourism and more on local events.

“I believe Denver and Colorado in general will continue to grow with their cannabis tourism,” he said. “Separately, you can see that, for example, San Jose is not a primarily tourist destination — but the events happening in the Bay Area are primarily for the residents of the Bay Area.”

Americans support marijuana legalization, but they’re not okay with public smoking

Although surveys show 4/20 celebrators have the support of most Americans when it comes to legalization, many people would likely disapprove of the public smoke-outs that often take place in celebration of 4/20.

A 2015 survey from the Pew Research Center found that 53 percent of Americans support legalization, and 82 percent said it wouldn’t bother them if people used marijuana in their own homes — but 62 percent said it would bother them if someone used pot in public.

This puts 4/20 in a tricky place for legalization advocates: Americans by and large support the pro-legalization message of the holiday, but they’re probably not okay with someone ripping a bong in front of the state capitol.

So where can I sign up for 4/20?

It’s probably too late to plan a trip this year, unless you already live in Denver or another city holding a 4/20 rally. But if interest in the event continues climbing after legalization takes place in other states, it’s probably a good idea to be a bit forward-looking with your airplane and hotel bookings for next year’s rallies. And keep in mind that although many of the 4/20 events are open to the public, some do charge a fee for entry.

Here’s the Full List of Exclusive Record Store Day 2017 Releases

The full list of exclusive releases for this year’s Record Store Day has been unveiled, and it’s pretty extensive.

Record Store Day, a day dedicated to supporting local independent record stores, will take place this year on April 22—about a week from now. A ton of bands and labels release RSD exclusives, and this year there’s something for everyone. Major releases include rare David Bowie LP sets, an unreleased Smiths demo, 12” Prince singles, an Andre 3000 Beatles’ cover and rare singles from both Madonna and Patti Smith. There will also be a new live EP from Animal Collective that they recorded in a Brazilian rainforest, plus live albums from Bruce Springsteen, Iggy Pop, Lou Reed, Jimi Hendrix, The Doors and The Grateful Dead. You can also look forward to RSD exclusives from Fleetwood Mac, AIR, Against Me!, Alice in Chains, Danny Brown, Johnny Cash, Cheap Trick, Miley Cyrus, The Lumineers, Sia, Spoon and even a fantastic tote bag from Run the Jewels. Oh, and the Space Jam soundtrack is getting reissued on vinyl.

We know it’s a lot. You may want to spend the afternoon looking through the full list here.